Video Accelerator Program

This 6-Week Video Accelerator program arms your marketing team with the skills needed to stand-out on the social+video platforms that are driving the greatest impact for marketers today.

 

At the end of 6 weeks, your team will:

  • Understand the differences in user demographics, mindset, and motivations across Instagram, Facebook, SnapChat, TikTok, and YouTube - so your brand can prioritize resources and show up effectively.

  • Know the go-to ad formats on each platform and have the knowledge (and templates) to storyboard effective creative for each.

  • Leave with a shortlist of near-term opportunities to get started or advance your strategy on these platforms, including discounted rates with affordable, high-quality video creative partners if needed.

See the full agenda 

Secure Your Spot in the August Cohort

To ensure dedicated one-on-one time with your team, participation is limited to 5 brands accepted on a first-come, first-served basis.

  • Attendees: Up to 5 members of your in-house marketing team may attend

  • Schedule: Sessions held on Wednesdays from 11am-12pm PST. Jam Sessions scheduled separately.

  • Investment: $6,000 per brand for the 6 week program

Are you in? Email char@thecanvasandco.com to secure your spot in the August cohort.

 
 

Here's the Agenda

If it's not actionable, did it even happen? Our courses are designed to set you up with clear next steps and the resources to take action. We'll illustrate each concept with videos from brands who execute best-in-class storytelling on accessible budgets.

Week 01

The Video Landscape + Facebook / Instagram 

60 minutes, virtual

We'll kick off with an overview of the video marketing landscape and the key trends that are shaping it. Then, we'll deep dive into Facebook + Instagram.

You will leave with week 1 with:

  1. Tactics for prioritizing your brand's presence and resources across today's most popular social + video platforms

  2. Universal Creative Best Practices that apply to all social/video platforms

  3. The unique user expectation and role of brands on Facebook + Instagram

  4.  Go-to ad formats, creative best practices, and affordable production resources for Facebook + Instagram

Week 02

SnapChat 

60 minutes, virtual

Week 2 is all about SnapChat. 75% of 13-34 year olds are on Snap, and the platform has wowed the industry with its consistent growth and investments in AR technology.

You will leave with week 2 with:

  1. An understanding of the user demographics and mindset on Snap, as well as the role of brands on the platform

  2. Go-to ad formats, creative best practices, and affordable production resources

Week 03

Jam Sessions 

60 minutes, virtual

In week 3, Canvas+Co will meet one-on-one with your team to apply the concepts from weeks 1 + 2 directly to your business. We'll discuss your unique challenges, storyboard ads together, or provide feedback on existing creative. 

Week 04

TikTok 

60 minutes, virtual

Week 4 is dedicated to the social media sweetheart of 2020. TikTok touts a unique audience and track record for causing inventory shortages (#TikTokMadeMeBuyIt). But, the platform also requires that brands adopt a native strategy to succeed.

You will leave with week 4 with:

  1. An understanding of the user demographics and mindset on TikTok, as well as the role of brands on the platform

  2. Go-to ad formats and creative best practices

  3. Resources to source rising TikTok creators to partner with your brand.

Week 05

YouTube 

60 minutes, virtual

Too often, marketers skip YouTube and make the (very expensive) leap to TV. But did you know that YouTube is the single greatest supplier of CTV inventory in the US? We'll show you how to succeed by pairing YouTube's precision targeting with mass reach.

You will leave with week 5 with:

  1. An understanding of the user demographics and mindset on YouTube

  2. The unique opportunities and challenges of brands as advertisers and creators

  3. Go-to upper and lower-funnel ad formats, creative best practices, and affordable production resources

WEEK 

01

Week 06

Jam Sessions 

60 minutes, virtual

Wrap up with more one-on-one time with Canvas+Co to apply the concepts to your business and prepare to put them into action.