At the end of 5 weeks, your team will:
-
Understand the differences in user demographics, mindset, and motivations across Instagram, Facebook, SnapChat, TikTok, and YouTube - so your brand can prioritize resources and show up effectively.
-
Know the go-to ad formats on each platform and have the knowledge (and templates) to storyboard effective creative for each.
-
Leave with a shortlist of near-term opportunities to get started or advance your strategy on these platforms, including discounted rates with affordable, high-quality video creative partners if needed.
See the full agenda
100% of attendees would recommend the Video Accelerator to other marketers
Here's How it Works
To ensure dedicated one-on-one time with your team, participation is limited to 5 brands accepted on a first-come, first-served basis.
-
Attendees: Up to 5 members of your in-house marketing team may attend
-
Schedule: Sessions held virtually on Wednesdays from 11am-12pm PST
Here's the Agenda
If it's not actionable, did it even happen? Our courses are designed to set you up with clear next steps and the resources to take action. We'll illustrate each concept with videos from brands who execute best-in-class storytelling on accessible budgets.
Week 01
The Video Landscape + Facebook / Instagram
60 minutes, virtual
We'll kick off with an overview of the video marketing landscape and the key trends that are shaping it. Then, we'll deep dive into Facebook + Instagram.
You will leave with week 1 with:
-
Tactics for prioritizing your brand's presence and resources across today's most popular social + video platforms
-
Universal Creative Best Practices that apply to all social/video platforms
-
The unique user expectation and role of brands on Facebook + Instagram
-
Go-to ad formats, creative best practices, and affordable production resources for Facebook + Instagram
Week 02
SnapChat
60 minutes, virtual
Week 2 is all about SnapChat. 75% of 13-34 year olds are on Snap, and the platform has wowed the industry with its consistent growth and investments in AR technology.
You will leave with week 2 with:
-
An understanding of the user demographics and mindset on Snap, as well as the role of brands on the platform
-
Go-to ad formats, creative best practices, and affordable production resources
Week 03
TikTok
60 minutes, virtual
Week 3 is dedicated to the fastest growing social platform. TikTok touts a unique audience and track record for causing inventory shortages (#TikTokMadeMeBuyIt). But, the platform also requires that brands adopt a native strategy to succeed.
You will leave with week 3 with:
-
An understanding of the user demographics and mindset on TikTok, as well as the role of brands on the platform
-
Go-to ad formats and creative best practices
-
Resources to source rising TikTok creators to partner with your brand.
Week 04
YouTube
60 minutes, virtual
Too often, marketers skip YouTube because it doesn't fit into the traditional social media mold. But did you know that 70% of shoppers report buying a brand after seeing it on YouTube? We'll show you how to succeed by pairing YouTube's precision targeting with mass reach.
You will leave with week 4 with:
-
An understanding of the user demographics and mindset on YouTube
-
The unique opportunities and challenges of brands as advertisers and creators
-
Go-to upper and lower-funnel ad formats, creative best practices, and affordable production resources
Week 05
Jam Sessions
60 minutes, virtual
Wrap up with one-on-one time with Canvas+Co to apply the concepts to your business and prepare to put them into action. Here are some of the ways past participants have chosen to use this time:
-
Share existing or work-in-progress video ads with Canvas+Co for live feedback
-
Storyboard video assets for an upcoming campaign
-
Brainstorm organic + paid content concepts for specific channels