Keynote #1
Beyond the Hype: Using AI to Amplify, Not Automate, Your Creative Strategy
This keynote is perfect for marketers: seeking performance improvements on Meta, TikTok, Google, and more; with an appetite for creative testing and learning; understanding the role of AI in creative development and production
AI isn’t just the future of creativity; it is shaping it right now and not always for the better. As "AI slop" saturates feeds and fuels an authenticity crisis, the secret to a brand’s creative advantage isn’t the technology itself, it’s the people.
In this talk, we’ll reveal how marketing teams can leverage a "people-first superpower" to unlock the full value of AI tools. Illustrated through real industry examples, attendees will leave with a roadmap for AI-creative development, including:
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Navigating the 2026 Landscape: Staying grounded in consumer sentiment and understanding why authenticity is now a prerequisite for engagement in an age of digital burnout
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Compressing the Creative Process: How AI tools can shrink the distance from insight to execution—from reducing data analysis time by 75% to reimagining entire campaigns in just 16 days
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The Creative Growth Engine: A renewed understanding that creative remains the primary driver of ROI. As media becomes fully AI-powered, human-led creative becomes the ultimate lever for differentiation
As technology reaches new heights, innovative brands will embrace new capabilities and efficiencies, while simultaneously doubling-down on creating cultures and processes that foster human creativity.
Keynote #2
Leading through Change: Lessons in Building Businesses at Google + Beyond
This keynote is perfect for: navigating change, igniting innovation, confidence and purpose building, influencing stakeholders, developing a personal brand
How much possibility gets stuck in the idea stage? In this talk, we’ll share what we’ve learned from taking opportunities beyond the idea stage and turning them into high-impact businesses within Google/YouTube and as entrepreneurs. We’ll tell you how and why we:
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Pitched and built YouTube's c-level advisory program for growing brands, securing multiple rounds of funding and headcount to expand globally and deliver our methodology to over 500 companies
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Proactively pivoted the team from a multi-million dollar sales engine to a creative product incubator that could solve customer pain points at scale. These tools now live within Google Ads and serve thousands of brands
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Unknowingly left our job security behind just weeks before a global pandemic to create a marketing consultancy for top disruptor brands during lock-down
Whether you are an entrepreneur building something new or an intrapreneur inspiring innovation within an organization, we will arm you with the tools and confidence to recognize opportunity, earn trust, and stay true to your “why.”




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