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Keynote #1 Unlocking Your Brand's Creative Advantage in the Age of AI
This keynote is perfect for: inspiring brands to bring AI into their creative workflow, giving marketers confidence in their own creativity, improving creative effectiveness
The secret to unlocking your brand’s creative advantage in the age of AI is not the technology, it’s your people. In this talk, we’ll reveal how great marketing teams will leverage this people-first superpower in order to unlock the full value of AI tools at their fingertips.
While AI will ultimately impact nearly every part of the business, this talk focuses on what marketers can and should do now. Illustrated through real industry examples, attendees will leave with:
A new perspective on the partnership between people and AI, including the critical marriage of the two during the insights generation and ideation stages of campaign development
Ready-to-use prompts for leveraging AI to turn customer insights into creative concepts that capture attention and drive business results
A renewed passion for the even-more-critical role of testing and learning in the age of AI and a framework for continued learning
As technology reaches new heights, innovative brands will embrace new capabilities and efficiencies. Winning brands will do the same, while simultaneously doubling-down on creating cultures and processes that foster human creativity.
Keynote #2 Leading through Change: Lessons in Building Businesses at Google + Beyond
This keynote is perfect for: navigating change, igniting innovation, confidence and purpose building, influencing stakeholders, developing a personal brand
How much possibility gets stuck in the idea stage? In this talk, we’ll share what we’ve learned from taking opportunities beyond the idea stage and turning them into high-impact businesses within Google/YouTube and as entrepreneurs. We’ll tell you how and why we:
Pitched and built YouTube's c-level advisory program for growing brands, securing multiple rounds of funding and headcount to expand globally and deliver our methodology to over 500 companies
Proactively pivoted the team from a multi-million dollar sales engine to a creative product incubator that could solve customer pain points at scale. These tools now live within Google Ads and serve thousands of brands
Unknowingly left our job security behind just weeks before a global pandemic to create a marketing consultancy for top disruptor brands during lock-down
Whether you are an entrepreneur building something new or an intrapreneur inspiring innovation within an organization, we will arm you with the tools and confidence to recognize opportunity, earn trust, and stay true to your “why.”