THE POWER OF ATTENTION
TO YOUR NEXT EVENT
ATTENTION IS EVERYTHING:
How Brands Succeed in a Video-First World
Why do people pay attention to some ads and not to others?
Our Attention Methodology teaches marketers to thrive at the intersection of brain science, user expectations, and the unique creative constraints across today’s top video and social platforms.
Curious? Watch these 38 seconds to learn more.
Here's What We Talk About
Earning your customer’s attention is everything. Nothing can be achieved without it. Only once you’ve captured it can you ask someone to share, subscribe, or buy. (And winning attention is hard to do when a person is scrolling through 300 feet of mobile content per day).
We bring our Attention Methodology to life in two talks that are packed with real-world examples and "aha" moments. Choose the presentation that best fits your needs:
Attention is Everything (20-30 minutes)
This is a keynote designed to inspire new ways of thinking. We'll show your audience how their brains tick - as a human and a consumer. Why did you notice that ad? Why did you scroll right past the next one? The answer lies in the science of human attention.
Attendees will leave with an understanding of the role of need, emotion, and novelty in how people pay attention. We’ll illustrate each with best-in-class creative examples (you’ll laugh, you’ll cry) and showcase simple tactics to integrate the science of attention into marketing campaigns.
Creativity Thrives in Constraints (30-60 minutes)
This presentation is all about action. We’ll kick things off with a compact version of our Attention is Everything keynote, laying the foundations for how brain science impacts attention in advertising.
Next, we’ll build on this foundation with actionable tactics to capture attention in social and video advertising and how marketers can embrace the creative constraints of their chosen canvas. Attendees will leave with an understanding of:
The role of need, emotion, and novelty in how people pay attention.
The creative constraints for attention-winning ads, leveraging video as the most powerful creative medium to grab attention, build brand love, and drive action. (And how to efficiently flex this formula across platforms).
The key differences in user mindset and creative strategy across today's top social and video platforms like TikTok, Instagram, and YouTube* in the eyes of a marketer and a user.
*Option to stay high-level or go deep on YouTube, TikTok, Instagram, Facebook, SnapChat, and/or Pinterest.
Inquire for pricing at firstname.lastname@example.org.
Why Work with Us?
We've keynoted at numerous industry events, including Google Marketing Live, Innovation Enterprise's Digital Brand Strategy Summit, and Rochester AdWeek. We are a 2X top-rated speaker at Wpromote's Challenger Summit and 3X top-rated speaker at Columbia Business School's CMO Academy, hosted in partnership with Google.
Our goal is to capture attention and be memorable. Here is what people have said about us:
"I haven't met many public speakers who are on this level...extremely eloquent, witty, and clever!"
Global Product Curriculum at Google
See Us in (Virtual) Action
Speaker Reel featuring
Soundbites from Virtual Events
Presentation Highlights as a Featured Speaker at the
2020 Social Media Strategies Summit
Here are some of the cool places we've been invited to speak:
Get to Know Us
Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events. They then went on to lead Google's efforts to enable access to nimble, affordable and high-quality video creative for all brands.
In 2020, Charlene and Carly founded Canvas+Co to help more brands succeed in a video-first world. Using their combined 25+ years of advertising experience, they help clients learn to master the art and science of building effective cross-platform video marketing strategies that earn consumer attention, translate seamlessly across formats, and drive performance.
Learn more about us.