SPEAKING + WORKSHOPS
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Canvas+Co
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Next Event
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Here are some of the cool places we've been invited to speak:
3X Top-Rated Speaker
at Columbia Business School's CMO Academy
hosted in partnership with Google
Keynote #1 Beyond the Hype: Using AI to Amplify, Not Automate, Your Creative Strategy
This keynote is perfect for marketers: seeking performance improvements on Meta, TikTok, Google, and more; with an appetite for creative testing and learning; understanding the role of AI in creative development and production
As AI becomes increasingly prevalent across all aspects of marketing, the irony is that human creativity and taste have become more important than ever.
Platforms like Meta and Google are handing over the reins of ad targeting to AI, and marketers might feel they've lost all control. But the need for strategic, intentional campaign management hasn't disappeared—it's just shifted. Winning brands are doubling down on a new approach to audience targeting: their creative.
This talk explores how great marketing teams are treating creative as their growth engine and using AI to amplify it. Through real industry examples, you'll learn:
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How to make creative your most critical tool for reaching the right audience and driving results.
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Top-performing messaging and creative tactics on social and video platforms, including when (and when not) to use AI in creative production.
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How to pair creative with the speed of AI-driven campaign targeting to unlock scalable insights.
Keynote #2 Leading through Change: Lessons in Building Businesses at Google + Beyond
This keynote is perfect for: navigating change, igniting innovation, confidence and purpose building, influencing stakeholders, developing a personal brand
How much possibility gets stuck in the idea stage? In this talk, we’ll share what we’ve learned from taking opportunities beyond the idea stage and turning them into high-impact businesses within Google/YouTube and as entrepreneurs. We’ll tell you how and why we:
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Pitched and built YouTube's c-level advisory program for growing brands, securing multiple rounds of funding and headcount to expand globally and deliver our methodology to over 500 companies
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Proactively pivoted the team from a multi-million dollar sales engine to a creative product incubator that could solve customer pain points at scale. These tools now live within Google Ads and serve thousands of brands
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Unknowingly left our job security behind just weeks before a global pandemic to create a marketing consultancy for top disruptor brands during lock-down
Whether you are an entrepreneur building something new or an intrapreneur inspiring innovation within an organization, we will arm you with the tools and confidence to recognize opportunity, earn trust, and stay true to your “why.”
