Attention is Everything
What we do
Earning your customer's attention is everything. Nothing can be achieved without it. Only once you've captured it can you ask someone to share, download, subscribe, or buy.
We build video marketing strategies that put the brain science of human attention at the core of the approach, so that your creative can create pause, be unskippable, and stop-the-scroll.
What makes our work unique
We are video experts.
We aren't an agency or a consultancy. We are video experts. We work alongside you to accelerate your video strategy. That really matters when 50% of your campaign's effectiveness is driven by creative. And when it comes to your creative canvas, video wins every time.
We make your money work harder.
We know how to measure the impact of video marketing, displace production costs, and help you attribute revenue.
We create alignment across diverse teams.
We've facilitated hundreds of workshops for global brands and their separate brand, performance, and agency teams. We can find common ground anywhere.
Charlene
Tassinari
Carly
Potock
Who we are
As the former leaders of YouTube’s creative strategy team for small-to-medium businesses, we deeply understand the challenges facing growing brands today.
Now, we’re using our combined 25 years of experience in advertising to help more brands create stand-out marketing strategies, regardless of their size or resources.
Stay in-the-Know
Join our mailing list to be notified of upcoming Video Masterclass dates.
