Charlene Tassinari and Carly Potock have been building teams and businesses together for 8 years. In 2015, they founded YouTube's first brand strategy team for small-to-medium businesses. Their methodology unlocked millions of dollars in new video revenue through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.
After working closely with marketers around the world, they pivoted the team in 2018 to building video first-of-kind production solutions for Google’s customers in order to solve a major pain point in the market. More brands needed access to nimble, affordable and high-quality video creative to truly unlock the power of digital video. They developed Video Builder in partnership with the YouTube Product team and formed industry relationships to launch Google's video production partnership program called the YouTube Creative Directory.
In 2020, Charlene and Carly founded their company Canvas+Co to help more brands succeed in a video-first world. They remain trusted consultants to some of the world’s top disruptor brands.
Charlene Tassinari, Co-Founder
As the former Head of Creative Solutions at Google/YouTube, Charlene led the creative go-to-market strategy for the Global SMB sales organization. She drove the vision and development of Google’s video creative resources for small-to-medium businesses, enabling access to affordable, high-quality video creative.
Prior to this, Charlene established the Brand Evangelist & Executive Strategy team to accelerate Agency and C-level client relationships through YouTube Brand Workshops. She was responsible for brand workshop strategy, curriculum and managing operations of the global team based in San Francisco, New York City, Dublin, Sydney and Tokyo. Charlene spent an additional 8 years at Google managing partnerships with some of the world’s largest technology brands including Intel, Adobe, Lenovo and McAfee.
Prior to her time at Google, Charlene spent 4 years in print and radio sales in New York City supporting clients like Mars, Kraft, WWE, General Motors and Volvo.
Charlene has keynoted numerous Industry events including BrandIt with Google Dublin, YouTube for Performance Expert Days, and Innovation Enterprise’s Digital Brand Strategy Summit.
Carly Potock, Co-Founder
As former Head of Creative Partnerships at Google/YouTube, Carly’s team built Google’s first ecosystem of affordable creative production partners for small-to-medium businesses. Her team oversaw the global go-to-market for Google’s in-house editing service, as well as launched a network of YouTube-trained video production houses called the YouTube Creative Directory, which includes industry innovators like VidMob, Genero, Shuttlerock, and Animoto.
Prior to this, Carly spent 5 years as a trusted strategic partner to Google’s top clients/agencies, owning relationships and facilitating c-level brand building workshops designed to accelerate brand growth during times of change. She’s advised brands on video storytelling across the Food & Beverage, CPG, Retail, and Gaming industries including Purple, Halo Top, White Castle, Land O'Lakes, and Riot Games.
Prior to her time at Google, she worked in international marketing at Major League Baseball building the brand’s presence in Europe, Asia, and South America.
Carly has also keynoted and emceed at numerous industry events including Google Marketing Live, Google Retail Summit, Wpromote Challenger Summit, and R/ADWEEK.