In 2015, Charlene Tassinari + Carly Potock founded YouTube's first digital video brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.
After working closely with marketers around the world for three years, Charlene and Carly saw a common challenge emerge for brands large and small in achieving success on YouTube. They needed access to nimble, affordable and high-quality video creative in order to truly unlock the power of digital video. With this new problem to solve, they pivoted the team in 2018 to building first-of-kind video production solutions for Google’s customers. They developed creative tools in partnership with the YouTube Product team and formed industry relationships to launch Google's first video production partnership program called the YouTube Creative Directory.
In 2020, Charlene and Carly founded Canvas+Co to help more brands succeed in a video-first world. Their clients learn to master the art and science of building effective cross-platform video marketing strategies that earn consumer attention, translate seamlessly across formats, and drive performance.
Charlene Tassinari, Co-Founder
As the former Head of Creative Solutions at Google/YouTube, Charlene led the creative go-to-market strategy for the Global SMB sales organization. She drove the vision and development of Google’s video creative resources for small-to-medium businesses, enabling access to affordable, high-quality video creative.
Prior to this, Charlene established the Brand Evangelist & Executive Strategy team to accelerate Agency and C-level client relationships through YouTube Brand Workshops. She was responsible for brand workshop strategy, curriculum and managing operations of the global team based in San Francisco, New York City, Dublin, Sydney and Tokyo. Charlene spent an additional 8 years at Google managing partnerships with some of the world’s largest technology brands including Intel, Adobe, Lenovo and McAfee.
Prior to her time at Google, Charlene spent 4 years in print and radio sales in New York City supporting clients like Mars, Kraft, WWE, General Motors and Volvo.
Charlene has keynoted numerous Industry events including BrandIt with Google Dublin, YouTube for Performance Expert Days, and Innovation Enterprise’s Digital Brand Strategy Summit.
Carly Potock, Co-Founder
As former Head of Creative Partnerships at Google/YouTube, Carly’s team built Google’s first ecosystem of affordable creative production partners for small-to-medium businesses. Her team oversaw the global go-to-market for Google’s in-house editing service, as well as launched a network of YouTube-trained video production houses called the YouTube Creative Directory, which includes industry innovators like VidMob, Genero, Shuttlerock, and Animoto.
Prior to this, Carly spent 5 years as a trusted strategic partner to Google’s top clients/agencies, owning relationships and facilitating c-level brand building workshops designed to accelerate brand growth during times of change. She’s advised brands on video storytelling across the Food & Beverage, CPG, Retail, and Gaming industries including Purple, Halo Top, White Castle, Land O'Lakes, and Riot Games.
Prior to her time at Google, she worked in international marketing at Major League Baseball building the brand’s presence in Europe, Asia, and South America.
Carly has also keynoted and emceed at numerous industry events including Google Marketing Live, Google Retail Summit, Wpromote Challenger Summit, and R/ADWEEK.