On May 17:
Your Brand's Creative Advantage
As media buying across today's top social and video platforms moves further towards automation, creative has become a brand’s greatest business advantage and lever to impact success.
This virtual course is for marketers and teams who are ready to invest in
Good creative isn't just nice to have, it's your brand's greatest advantage. It's time to unlock it.
From algorithms to shopping behaviors, we'll start with a brief overview of the key forces in today’s advertising landscape that are impacting a consumer’s ability to discover brands and process information. You'll get timely data and talking points to influence your team's approach to marketing.
Then, we will align around the basic tenets and principles that make good creative regardless of the platform it is being used on. You'll get a creative framework that leverages the universal constants of human attention that are at the root of every good marketing message.
Did you know that every strong social ad uses the same storyboard? We'll prove it with best-in-class examples across industries and platforms. In addition to that storyboard, you'll leave with creative prompts and best practices to use as jumping-off points in your next creative sprint.
100% of attendees would recommend Canvas+Co courses to other marketers. Ready to invest in your brand's creative advantage? Claim your seat.
Claim Your Seat
This 90-minute course will be hosted virtually on May 17 at 9am PT/12pm ET. To request more information or to reserve a seat, please complete the form below.
Course fee: $249/person or $225/person for group orders of up to 10 seats.
Brands who trust Canvas+Co
Get to Know Canvas+Co
Charlene Tassinari and Carly Potock have been building teams and businesses together since 2015.
Their partnership started at YouTube, where they founded the company's global brand strategy team for small-to-medium businesses, leading Google's efforts to activate a market that was growing rapidly on other platforms. Their programs unlocked millions of dollars in video revenue through custom
workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.
In 2018, they pivoted the team to solve a challenge facing marketers around the world. To truly unlock the power of video, more brands needed access to nimble, affordable video creative. In partnership with the YouTube Product team, they developed first-of-kind video production solutions for Google’s customers including Video Builder and formed new industry relationships to launch the YouTube Creative Directory.
In 2020, Charlene and Carly founded Canvas+Co to help more brands succeed in a video-first world. They remain trusted partners to some of the world’s top brands.