CLIENT WORK | Canvas+Co

A LITTLE BIT
ABOUT OUR
WORK

100% of our clients see improved creative outcomes after working with us. Whether we're optimizing what exists or building what's next, we deliver results that scale.

Unlocking Winning Creative + Messaging for Ro

YouTube, Meta

Ro is a direct-to-patient healthcare company providing support across a variety of medical conditions. Challenged to differentiate themselves in a crowded space, Ro tapped Canvas+Co to develop the paid testing strategy during the launch of their dermatology and weight loss products, identifying top-performing messaging and creative executions to scale across paid social, influencer, and YouTube.

Canvas+Co Role: Creative test design + hypothesis development, creative concepts + storyboards, content library review + shot selection, post-production edits feedback, insights curation and reporting

"Canvas+Co has been an important strategic partner for Ro, uncovering consumer insights for both the Roman and Ro Derm brands that influenced our go-to-market strategy. Carly and Charlene also partnered with our in-house teams to build out a creative testing strategy that is now being implemented across all Ro brands."

Senior Vice President, Marketing at Ro

Delivering Expert Advice to Diamond Shoppers

Website, Search, YouTube, Meta, TikTok

Helzberg has been delivering exceptional quality and personalized care to jewelry shoppers for over a hundred years. Following the launch of a fresh brand look in 2024, Helzberg needed new video content that aligned to their modern approach and delivered on customer needs on YouTube, Social and Search.

From concept to execution, Canvas+Co managed the production of a 10-part video education series dedicated to guiding engagement ring shoppers through their journey. Every video in the series was crafted to answer specific, high-intent consumer questions and engineered for modern search and AI SEO, ensuring Helzberg appears as the definitive, trusted source for anyone searching for diamond education. Platform-optimized versions were created to meet shoppers where they are in their journey, whether that is on Search, Social, YouTube or Helzberg's own Love & Marriage Studio.

Our Role: Content strategy, creative brief development, production partner sourcing, script feedback and modifications, talent selection, on-set creative input, leading post-production edit feedback from rough cuts to final deliverable

Diamond Ring Buying Guide | Budget, Cut, Style & More

02:13

Diamond Shapes Guide: Comparing Popular Looks

01:35

Lab Grown vs Natural Diamonds: Pros, Cons & Cost

01:53

What Are the 4Cs of Diamonds? 💎 Cut, Color, Clarity & Carat

03:14

Meet Your Helzberg Diamond Coach

YouTube, Meta, TikTok

In 2023, the Helzberg team came to Canvas+Co with a challenge: help us create a 4Cs education series that will resonate with a traditionally overlooked audience in the diamond industry (the male shopper) and can stand out in a crowded marketplace. After auditing competitor 4Cs and diamond education content and uncovering unique insights of the male ring shopper, Canvas+Co led the development of a 5-part video series that breaks down the ins-and-outs of diamonds in a fresh new way: funny, utterly simple, and brought to you by Helzberg's own Diamond Coach.

The result was Helzberg’s most successful brand campaign to date, exceeding both brand watchtime benchmarks as well as industry VTR. It also drove meaningful search lift amongst the target audience.

"Canvas+Co has been a critical partner in accelerating Helzberg’s brand transformation. Their analysis of the competitive landscape and consumer insights were the fuel behind the unique approach to our 4Cs of Diamonds YouTube series, which truly differentiates us from the competitive set. They played a key role from concept to execution, developing the creative brief and managing the production process. We are thrilled with the output and know the content will play a critical role in the future of our brand."

Divisional Vice President, Brand Marketing at Helzberg

Your 4Cs Diamond Coach | Series Teaser

01:00

What is Carat? | Learn about the 4Cs Ep 1

01:41

What is Color? | Learn About the 4Cs Ep 2

01:36

What is Clarity? | Learn about the 4Cs Ep 3

01:38

Bringing New Voices to Organic Social for Balsam Hill

TikTok, Meta, YouTube Shorts

Every holiday season, Balsam Hill brings joy to homes around the world with premium artificial trees and home decor. Seeking ways to both connect with consumers and educate them about what makes their products unique, the team at Balsam Hill enlisted Canvas+Co to concept a social-first series. Our answer? Let's go back to where it all began.

We enlisted Balsam's Founder + CEO to educate audiences about the brand's history, their line of hand-crafted artificial trees, and bring his personality to life discussing his favorite holiday traditions. This first-of-kind video series was Balsam's top-performing social content to-date.

Our Role: Content strategy, script development, on-set creative direction, shot selection + storyboards, post-production editing

“When we partnered with Canvas+Co to create the 'Ask Mac' series, our goal was to find a new and engaging way to connect with our customers and educate them about the unique craftsmanship behind our trees, while also bringing our brand personality to life.

The first-of-kind series for Balsam Hill became our top-performing social content, driving both

views and engagement across our key social channels. One year later and we’re continuing to create new ‘Ask Mac’ content, a testament to the powerful foundational strategy that Canvas+Co developed for our brand.”

Vice President, Marketing at Balsam Hill

Repurposing the Content Library for CTV

CTV, YouTube, Meta, TikTok

Why shoot something new when your content library is bursting with great stuff? With beautiful footage at their fingertips, the team at Balsam Hill trusted Canvas+Co with turning a library full of product and seasonal shoots into cohesive, performance-driving creative for CTV, Social and YouTube.

Our Role: Content library review, script development, shot selection + storyboards, post-production editing and social cutdowns

"Canvas+Co has been a key partner in helping us make every asset work harder and go farther. For our three most important sales windows this year, they turned our existing content library into multiple fresh, on-brand assets for CTV, YouTube and social, driving results while eliminating the need for costly new shoots.

Not only do they deliver quality creative outcomes, but Char and Carly are fantastic collaborators who ensure all stakeholders are informed and aligned throughout the process."

Vice President + Global Creative Director at Balsam Hill

:30 Ode to the Joy Makers

00:30

:15 Ode to the Joy Makers

00:15

Social Cutdown

00:13

Driving Business Transformation with Zenni Optical

YouTube, Meta, TikTok, Influencer, Celebrity Partnerships

Zenni Optical is a direct-to-consumer eyewear leader that has been disrupting the optical industry for 20 years by providing high-quality prescription and non-prescription glasses at affordable prices.

For two years, Canvas+Co partnered with Zenni to accelerate their digital strategy and create alignment between the siloed social, creative, influencer and media teams. Working as an extension of Zenni’s in-house and agency teams, we helped to drive critical business transformation, taking Zenni from a siloed operation that lacked key platform strategies to a creative-first organization with clearly defined channel goals. Our partnership included:

Developing a creative testing engine to increase ROAS on digital platforms and unlock a customer-centric approach to messaging across paid social, TV, influencer and celebrity campaigns
Defining Zenni's long-term TikTok strategy to differentiate amongst the competitive set and optimize content outputs, ultimately growing followers 18x in 6 months
Unlocking YouTube as a key platform, exceeding ROAS goals through repurposing creative to align to platform and storytelling best practices

Read the case study on Zenni's full transformation here.

"We absolutely love working with Canvas+Co!

Carly and Charlene helped us bridge the gap between teams to create video that drives performance and use our resources more strategically to produce video for multiple platforms.

We’re especially excited that they’ve been able to crack paid YouTube for us by reworking past creative assets to outperform our goals on the platform.”

Head of Social + Content Marketing at Zenni Optical

Refreshing Redfin's Approach to Content

YouTube, TikTok, Meta, Influencer

In a challenging consumer and competitive market, tech-powered real estate brand Redfin was in search of a fresh approach to communicating and connecting with consumers. To uncover the opportunities and gaps, Canvas+Co conducted a creative strategy audit across all of Redfin’s top consumer platforms and created a strategic marketing playbook that was used to modernize the brand’s creative and messaging strategy across paid + organic content. The playbook continues to be used as part of the transition process following the brand’s acquisition by Rocket.

Our role: Creative strategy audit + marketing playbook development

"Our Creative Strategy Audit was filled with valuable insights and practical recommendations that energized our creative team. They brought us fresh perspectives on the competitive landscape, uncovered opportunities to expand our audience reach on digital video, and helped refine our influencer strategy for organic social.

In today's constantly changing marketing landscape, it's incredibly valuable to have a strategic partner like Canvas+Co who can deep dive into your strategy and come out with actionable recommendations to help the business grow."

Head of Video + Social at Redfin

Optimizing Paid Creative for 111SKIN

Meta

111SKIN is a science-led, luxury skincare brand known for its award-winning products. With multiple new product launches and paid media campaigns on the horizon, 111SKIN needed to scale their creative efforts while maintaining a premium brand aesthetic.

To meet 111SKIN’s goals for creative volume and performance, Canvas+Co reworked the team’s creative process, developing a content engine that used existing editorial and UGC assets to create compelling creative variations tailored specifically for paid media. The resulting efficiencies and performance increases helped 111SKIN to successfully scale their campaigns while laying the groundwork for stronger in-house creative best practices.

Our Role: Concept development, content library review, shot selection + storyboards, post-production editing, copy writing

"Canvas+Co helped us champion best in class ad content for our paid media campaigns. The combination of industry insights, strategic approach, and creative execution drove strong returns. I was particularly impressed with the team’s on-brand storytelling and creative testing, helping us to evolve our in house best practices."

CMO at 111SKIN

1/4

Creative Learnings Bloom for The Bouqs

CTV

The Bouqs Co. delivers farm-fresh, beautifully crafted flower arrangements directly to your door. With flower shopping at its peak during seasonal moments like Valentine’s Day and Mother’s Day, The Bouqs enlisted Canvas+Co to not only develop performance-driving CTV assets for these key months, but spearhead the brand’s first foray into intentional creative testing on CTV.

Bringing deep expertise in creative strategy and test design, we developed a first-of-kind CTV creative experiment for The Bouq’s Co. and their media agency. Using existing Evergreen assets and new Seasonal assets that we developed in partnership with our preferred production team, we were able to drive brand awareness and flower orders during peak Valentine’s Day and Mother’s Day sales windows, while also isolating creative test variables. This approach unlocked access to creative and messaging learnings that scaled across multiple Bouq’s campaigns and seasonal moments.

Our Role: Creative brief development, production partner selection, creative test strategy + design, storyboard + script feedback and modifications, talent selection, post-production editing feedback, creative test analysis + reporting

Building a Brand with All Better Co

Meta, TikTok

Founded by two moms on a mission, All Better Co is reimagining the first-aid aisle with a line of non-toxic, skin-first products. As Advisors to the brand, Canvas+Co coaches the executive team on brand storytelling, product marketing strategy, and social creative development.

In less than one year, All Better Co has organically grown their social following by 2X and and seen 3X growth in views.

Moving from TV-First to Cross-Platform Creative

TV, YouTube, TikTok, Meta

For years, Pizza Hut designed their creative briefs for the big screen. While the resulting assets wowed in the living room, they lacked the intentional design needed for effective cross-platform viewing. Under new marketing leadership, Canvas+Co was tapped to help Pizza Hut’s teams move from a TV-first creative approach to one that leveraged the unique strengths of every channel.

A hands-on workshop hosted by Canvas+Co brought together the brand’s creative, social, and PR teams to immerse themselves in data-backed creative best practices across YouTube, TikTok and Meta, assess past work, and align around a go-forward plan for cross-platform storytelling. Within weeks of the workshop, the team implemented quick wins identified during the session to improve social creative performance and later carried their learnings into the execution of the 2023 Super Bowl campaign.

"The Content & Video Strategy Workshop that Canvas+Co hosted for Pizza Hut's advertising, social, PR and creative agency teams was incredibly valuable! Their approach and the info shared was a huge unlock for the teams to change their approach to content strategy.

Char and Carly's deep expertise of the social video landscape challenged us to rethink our creative development process from a TV-first approach to a more intentional cross-platform approach. We left the workshop with a shortlist of easy wins & opportunities (several of which we have already tackled), a clear creative learning agenda which we are excited to pursue.”

Head of Advertising + Brand Communications at Pizza Hut

A LITTLE BIT ABOUT OUR WORK