SPEAKING + WORKSHOPS
ATTENTION IS EVERYTHING:
How Brands Succeed in a Video-First World
Why do people pay attention to some ads and not to others?
We specialize in teaching marketers to thrive at the intersection of brain science, user expectations, and the unique creative constraints across today’s top video and social platforms.
3X Top-Rated Speaker
at Columbia Business School's CMO Academy hosted in partnership with Google
Here's What We Talk About
The Future of Video Marketing (20-30 minutes)
The video marketing industry changes almost daily. With each new announcement, it can be challenging for marketers to know which platform updates and product launches are worth investing in (looking at you, Instagram). In this talk, we will:
Shed light on how to prepare for and prioritize changes in the industry
Identify the universal constants of human attention that are at the root of every good marketing message, regardless of platform
Share predictions for the future of content creation and distribution
Reveal how progressive brands are leveraging influencer relationships in a more meaningful way
Creativity Thrives in Constraints (30-45 minutes)
This keynote is jam-packed with “aha” moments and real world examples. Marketers will leave with a shortlist of ideas to make an immediate impact on their video strategy as we:
Use a good old fashioned knock-knock joke to show the audience how their own creativity can be enhanced with the addition of constraints
Highlight the key differences in user mindset and the creative constraints that enable marketers to design attention-winning video ads for each platform
Ground ourselves in the 3 universal constants of human attention that are at the root of every good marketing message, regardless of video platform
How much possibility gets stuck in the idea stage? In this talk, we’ll share what we’ve learned from taking opportunities beyond the idea stage and turning them into high-impact businesses within Google/YouTube and as entrepreneurs. We’ll tell you how and why we:
Pitched and built YouTube's c-level advisory program for growing brands, securing multiple rounds of funding and headcount to expand globally and deliver our methodology to over 500 companies
Proactively pivoted the team from a multi-million dollar sales engine to a creative product incubator that could solve customer pain points at scale. These tools now live within Google Ads and serve thousands of brands
Unknowingly left our job security behind just weeks before a global pandemic to create a marketing consultancy for top disruptor brands during lock-down
Whether you are an entrepreneur building something new or an intrapreneur inspiring innovation within an organization, we will arm you with the tools and confidence to recognize opportunity, earn trust, and stay true to your “why.”
We're up for speaking on stages or screens. Click the video below to see us in action IRL and virtually.
Here are some of the cool places we've been invited to speak:
Interested in Canvas+Co for your event? Let's get in touch.