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to Your

Next Event

Here's What We Talk About

Leading through Change: Lessons in Building Businesses at Google and Beyond (30-45 minutes)

How much possibility gets stuck in the idea stageIn this talk, we’ll share what we’ve learned from taking opportunities beyond the idea stage and turning them into high-impact businesses within Google/YouTube and as entrepreneurs. We’ll tell you how and why we: 


  • Pitched and built YouTube's c-level advisory program for growing brands, securing multiple rounds of funding and headcount to expand globally and deliver our methodology to over 500 companies

  • Proactively pivoted the team from a multi-million dollar sales engine to a creative product incubator that could solve customer pain points at scale. These tools now live within Google Ads and serve thousands of brands

  • Unknowingly left our job security behind just weeks before a global pandemic to create a marketing consultancy for top disruptor brands during lock-down 

Whether you are an entrepreneur building something new or an intrapreneur inspiring innovation within an organization, we will arm you with the tools and confidence to recognize opportunity, earn trust, and stay true to your “why.”

3X Top-Rated Speaker
at Columbia Business School's CMO Academy hosted in partnership with Google

Get to Know Canvas+Co

Charlene Tassinari and Carly Potock have been building teams and businesses together since 2015. Their partnership started at YouTube, where they founded the company's brand strategy team for small-to-medium businesses, leading Google's efforts to activate a market that was growing rapidly on other video platforms.

Their programs unlocked millions of dollars in new video revenue through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.

After working closely with marketers around the world, they pivoted the team in 2018 to solve a major

pain point. To truly unlock the power of video, more brands needed access to nimble, affordable video creative. They developed first-of-kind video production solutions for Google’s customers like Video Builder in partnership with the YouTube Product team and formed industry relationships to launch the YouTube Creative Directory.


In 2020, Charlene and Carly founded Canvas+Co to help more brands succeed in a video-first world. They remain trusted partners to some of the world’s top brands.

Here are some of the cool places we've been invited to speak:

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Interested in Canvas+Co for your event? Let's get in touch.

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