SPEAKING + WORKSHOPS
Here's What We Talk About
How much possibility gets stuck in the idea stage? In this talk, we’ll share what we’ve learned from taking opportunities beyond the idea stage and turning them into high-impact businesses within Google/YouTube and as entrepreneurs. We’ll tell you how and why we:
Pitched and built YouTube's c-level advisory program for growing brands, securing multiple rounds of funding and headcount to expand globally and deliver our methodology to over 500 companies
Proactively pivoted the team from a multi-million dollar sales engine to a creative product incubator that could solve customer pain points at scale. These tools now live within Google Ads and serve thousands of brands
Unknowingly left our job security behind just weeks before a global pandemic to create a marketing consultancy for top disruptor brands during lock-down
Whether you are an entrepreneur building something new or an intrapreneur inspiring innovation within an organization, we will arm you with the tools and confidence to recognize opportunity, earn trust, and stay true to your “why.”
3X Top-Rated Speaker
at Columbia Business School's CMO Academy hosted in partnership with Google
Get to Know Canvas+Co
Charlene Tassinari and Carly Potock have been building teams and businesses together for 8 years. In 2015, they founded YouTube's first brand strategy team for small-to-medium businesses. Their methodology unlocked millions of dollars in new video revenue through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.
After working closely with marketers around the world, they pivoted the team in 2018 to building video first-of-kind production solutions for Google’s customers in order to solve a major pain point in the market. More brands needed access to nimble, affordable and high-quality video creative to truly unlock the power of digital video. They developed Video Builder in partnership with the YouTube Product team and formed industry relationships to launch Google's video production partnership program called the YouTube Creative Directory.
In 2020, Charlene and Carly founded their company Canvas+Co to help more brands succeed in a video-first world. They remain trusted consultants to some of the world’s top disruptor brands including Zenni Optical and Ro Health.