Use this free toolkit and corresponding blog post to guide your team through a virtual brainstorm to hone in on:
How your brand can be helpful right now
Wrapping your message in context to ensure empathy
Creating image/video assets with limited resources
Materials include a Crisis Fact Pack to tune-in to what consumers expect from brands during COVID-19 and critical questions to ask when considering adjustments to your product/service, messaging, creative execution, and media budget.