Use this free toolkit and corresponding blog post to guide your team through a virtual brainstorm to hone in on:

  • How your brand can be helpful right now

  • Wrapping your message in context to ensure empathy

  • Creating image/video assets with limited resources

Materials include a Crisis Fact Pack to tune-in to what consumers expect from brands during COVID-19 and critical questions to ask when considering adjustments to your product/service, messaging, creative execution, and media budget.

COVID-19 Brand Message Toolkit

ATTENTION IS EVERYTHING

CANVAS+CO, LLC 2020